Edie Rose - One Year On.........

Well it's official.  We have been in business for a whole year.  I would say an organic start, with little money to hit the ground running we had to make priority decisions and grow the business from it's small roots.  Have to say we haven't done bad at all and there have been lots of achievements to be proud of as well as learning A LOT along the way.

Our website started with just one product, the "Ta Jar", a thank you jar with baby pineapples which is still one of our bestsellers and has evolved into different versions of itself, a "Ma Jar" then a "New Ma Jar" and even a "Pa Jar" for fathers day.  If anyone can rinse anymore out of this with any other suggestions, we are all ears. We now deliver all kinds of bouquets all over london and have a great local following and a lot of regular customers which we are truly thankful for. We are looking into delivering flowers nationally and hopefully will be able to offer this within the next 6 months.  We have also soft launched our Flowers On Tap subscription service which has a few clients already, everyone is welcome so get in touch. 

Local flowers are delivered with the help of Margo the Cargo bike, the newest addition to the family which is in the process of having a full handpainted makeover.  Just at design stage at the moment but think traditional floral barge paintwork and it'll give you a clue. Love for this bike has been growing at a very unhealthy rate.  Can't tell you how happy and lucky we are to own one. If you would to get one these guys were very helpful.  London Green Cycles and Christiania Bikes.


We have also provided flowers for the Pride Of Britain, Pride Of Sports and Animal Hero Awards 2016 at the Grosvenor House Hotel.  The events side of Edie Rose is growing too and in 2016/17 we are looking forward to taking Edie Rose to all the venues and introducing ourselves to the masses.  Here are some of the events we have done this year: Edie Rose Events

We have weddings booked in for next year and again getting more enquiries as word of mouth continues.  For more info on last years weddings please take a look here: Edie Rose Weddings

And when we are free, some weekends we have stalls at 2 local markets selling handmade concrete pots, cacti, succulents, terrariums, macrame, air plants in gold dinosaurs and dried flower pictures.  Come down and see us at Leyton&Stone Designers Market at the Northcote,Leyton and Leyton Food Market at Coronation Gardens, Leyton. We love supporting the local markets and the feeling of community.  Come down and have a chat with us anytime. Click links for market dates.

Finally as part of Make E11 - a craft community in leytonstone, we hold a craft workshop bi-monthly at All you read is love, High Road, Leytonstone.  The next one is Tuesday 27th September and there are some spaces left.  Click here for more info and booking links.

And finally, finally, massive thanks to everyone that has helped get this business off the ground. First years are really tough and without your help and support we simply wouldn't be here.

BIG UP you know who you are xxxxxxxx  Edie Rose xxxxxxxxx


So a couple of weeks ago I signed up to borrow a christiania cargo bike from Waltham Forest as part of their mini holland scheme.  The idea behind borrowing the bike was to see if it was viable for me to use for local flower deliveries, trips to the flower market and fun for the kids on school runs and trips to the park.  I have never cycled in London and being from the Midlands I was a little nervous before embarking in my first journey.  Eric at the council offices gave me some training, first in a car park and then on the roads.  He got me use to the cargo bike which is a little different to manoeuvre than a standard bike.  


First solo journey I rode to Stratford and felt confident, secure and slowly started to fall in love with cycling.  After that I picked the kids up from school and they were so excited to be in the carriage sat side by side waving at everyone as we rode past.  I set up a discount code for free delivery and delivered bouquets and flower jars over Walthamstow, Leytonstone & Leyton. I followed cycle paths and cycle lanes and found it so easy to navigate around the borough.  We even did the big shop fitting everything in the cargo box.

I would definitely use one of these bikes for my business and everyday use, an absolutely brilliant bike, I now have to work out a way to be able to afford to get one of these bad boys. Any suggestions welcome please send me your ideas.  

If anyone would like to take part in the scheme visit: http://www.enjoywalthamforest.co.uk/cargo-bike/ and if anyone would like to order any flowers please order online www.edierose.co.uk/order 

For more information on the cargo bike visit http://www.londongreencycles.co.uk/ they offer Waltham Forest residents who come through the scheme £100 off a new bike.


Here are a few pics.......

Cargo bike 3 pics

All You Read Is Love - Bloom Easter Workshop

Firstly I'm slightly embarrassed that my last blog was back in October.  Trying to keep 2 young children entertained and setting up my first year in business is certainly keeping me on my toes.  Lots has happened since my last scribe.

I have been busy quoting for weddings/events for this year and next, working on Pride of Sports Awards, The Ultimate Pop Quiz Event, Christmas Wreaths, Valentines Day, Mothers day, the usual weekly deliveries and I also hosted my first workshop class last night.  

I had 6 lovely ladies with me who made an easter jar and a festival flower crown.  The night was part of the Make E11 craft workshop evenings which are held bi-monthly at 'All you read is love' cafe in leytonstone.  There were lots of crafts taking place, clay, flowers, wood press, jewellery making, felt making and natural egg decoration.

The venue is perfect, intimate and relaxed, serving nibbles and drinks as everyone gets in touch with their creative side.  My floral crew took on board the hints and tips given out and came up with some amazing designs.  I really wanted people to feel that they decided what colours, style and textures they wanted to go with, which is quite difficult to do when you have limited amount of flowers, however everyone seemed to come up with different ideas. 

I would love to do more workshops and would be interested to know what people would like to learn at my next one which will be in May - more details to follow once confirmed.  Here are a few pictures of the night.  Feel free to get in touch if you are interested in any of the craft workshops.

Thanks to kirstie who took some lovely photos and stamp-labelled everyones jar up and thanks to caroline who got handy with the foliage, soibhan for organising and thanks again to the ladies that booked with me.





Pride Of Britain Awards 2015

So the build up to the Pride Of Britain Awards was very exciting.  It was by far the biggest event we've done and realised early on we needed to execute a solid timings plan to ensure we were finished at 3pm on the day of the event.  So after a couple of hiccups, one being driving to the wrong hotel postcode on my sat nav and then my 2 staff members getting stuck in the jumbo lift for half an hour we thought the day was doomed and everything was going to go wrong.  

However we were still on time and ready to go at 8am and worked solidly on creating 90 table decorations.  It was like a endurance test, I went cross-eyed a few times but we finished with half an hour to spare.  Nick and Laura were fantastic, supporting me and quality checking each design making sure they were all perfect.  To give a sense of scale to took 2 hours to take the fishbowl designs to each table!!!  Absolutely loved the set up day and seeing the event on TV was amazing.  Thanks to Chelsey Blake, Senior Event Manager at Pride Of Britain for trusting in Edie Rose and letting us be part of this special event.